The use of a planogram in retail is to maintain continuity across locations, increase visual appeal, and encourage product pairing suggestions. Planograms can also be used as a guide when analyzing retail results to pinpoint one of the lower sales causes. Manufacturers use it to advise retailers about the best way to display their products. The customer then remembers he ran out of cheese and needs to buy one. Imagine a customer who intends to buy bread, and sees the rack of cheese near it. In those few seconds, a well-executed planogram may make or break a sale. To maximize sales and minimize wasted space, retail placement is critical. Whether you’ll be building your physical store or if you’ll rent out a commercial space, the main goal is to maximize the impact of your visual footprint appeal and design to customers.Ī planogram (aka POG/Space plan/schematics) is a visual merchandising tool that indicates where and how items should be placed on shelves, racks, and other store fixtures.
It helps retailers make better merchandising decisions that drive in-store sales by assisting them in planning the use of their space and gathering data. Planograms are helpful in this situation. It can be dangerous if you don't have a strategy in place, from choosing how to plan the footpath for customers to deciding which product displays go where. However, deciding how you'll utilize your retail space isn't always straightforward. The efficient use of physical space is critical to the success of every brick-and-mortar retailer. The word "planogram" is used in the retail industry to describe the store layout’s merchandising plan. Being new in the business you might ask these questions What is a planogram? How can planograms benefit my store? Learn more about planograms and their use in retail merchandising. Similar to a blueprint, a planogram will help you understand where the items should be positioned to get the customer's attention and make the most impact.Īs a retailer, it is the most crucial and essential part of planning-to come up with your store plan or planogram. In construction, a blueprint contains the important information needed before they do everything else what materials to be used, designs, dimensions, and more. After long contemplation, you finally decided to start your brick-and-mortar business.
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